Welcome to my portfolio! In a nutshell, I am an expert storyteller with 15 years of strategic communications and leadership experience, from broadcast journalism and digital media marketing, to nonprofit, higher education and arts & culture communications. I know how to tell a brand's story in a way that engages its target audience and is thoughtfully crafted for the channels it's being told on. Take a look around and explore some examples of the many ways I have been able to support organizations in expanding their reach, retaining their audience and inspiring action.
Additionally, I continue to expand my experience in advocacy. In 2023, I was named a National Association of Latino Arts & Culture Advocacy Leadership Institute Fellow.
Important to me as a professional communicator is being able to directly deliver the messaging I craft to mass audiences in-person and via video and audio media. As a trained and experienced broadcast journalist, podcaster and host, speaking has become as natural as breathing.
Oftentimes, organizations are met with the challenge of how best to activate their audiences. I've been able to successfully support marketing, fundraising, and recruitment campaigns through a strategic and collaborative approach to planning communications that cross-function with partnering teams.
It is no secret that organizations enjoy a consistent communications formula, but that formula needs to be refreshed with new ideas and appropriate pivots to new mediums. I've led the expansion of an organization's offerings from written profile pieces to podcast and video storytelling.
Sending press releases and managing media relations are staple go-to tactics within an organization's communications and business strategy. Good writing, good lists and thoughtful relationship-building is the right cocktail for success.
Whether you’re trying to engage clients, customers, donors or community members, tailoring your message in a way that is aligned with your brand and speaks directly to your target audience is key. Your audience needs to know that you care about their lifecycle journey with your organization.
I have a wealth of experience in planning and producing print magazines and other collateral to support an organization's consistent news-sharing, audience engagement and storytelling.
Interested in exploring ways I might support your communications needs? Don't hesitate to reach out!